At Cira, we focus on achieving the optimum outcome for your marketing using three strategic processes:
Go for different. Go for smart. Innovation challenges the status quo. How can you stand apart from your competition when you look just like them? Attempt to lead the pack, not follow. Discover and amplify the spark that makes your company different, remarkable. Safe is comfortable. Safe is boring and mediocre. Be brave, dare to be different and see what happens.
Tell a story that delivers an experience in which your audience can picture themselves. Are they more confident with the whiter teeth your toothpaste provides? Less stressed using your data management software? Do colleagues think they are smarter using your hand-held device? Infinitely cooler driving your car?
Wow. Now. And get results now. People make the “buy” decision – not committees, companies or target demographics. Don’t simply sell a product or service. Wow your audience with an emotional benefit – safety, service, ease, freedom, security – and you’re 90 percent of the way there.
The prevailing buzzword noticed from the internet now appears to be cloud storage. Apple, Google and even Asus are all competing for your data, insisting that the best spot for your information is on their servers. Yet is cloud storage actually a realistic option? Will it be a sustainable methodology toward computing, or simply a [...]
ImageStore ImageStore is an on-line digital photo management service designed specifically for the healthcare industry. The web-based product allows for easy sharing, comparing, organizing and using photos by physicians.