Toast - The Center
The Center Foundation – the philanthropic arm of The Center Orthopedic & Neurosurgical Care and Research – hosts an annual fund raising event to benefit school age youth in the areas of health, wellness and education. The nonprofit came to Cira with a desire to create a “brand” for its event so that it would build awareness over time.
Cira came up with the “Toast” name and identity for the event with a different theme for every year. The logo has ‘legs” and is easily modified for each year's event through color and a key thematic element. It is used on ads for the event, programs, invitations, signage, badges and sponsorship materials. The logo – now on its third year of events – is easily recognized and tied to The Center Foundation.